.: Tony Eaton | Creative Portfolio :.

I helped lead the photography, design, concepting, production and development of the Visine Facebook Campaign. Working with the client, account and strategy teams I helped conceptualize a strategy based on cunsumer segments. Using 3D characters created for offline advertising we created a fun and engaging hub on Facebook with 3 unique personalities that speak to individual audiences. The "Eyevatar Generator" acts as the viral component allowing users to create their own pictures which are posted and tagged on their walls helping spread the word in a fun "Likeable" way. Once users Like us they will receive content updates as well as downloadable coupons for the course of the next year.

As ACD on the Aetna Healthy Food Fight campaign I lead the design, concepting, production and delivery of multiple media channels including the website, banners, print collateral, posters, event designs, trucks, kiosks as well as social media such as Facebook and Twitter. The events will take place in 10 cities featuring celebrity chefs Cat Cora, Sunny Anderson, Sara Moulton and of course Bobby Flay. The 10 winners will be flown to compete in the finals in LA with Bobby Flay as the final judge.

Aetna launched an integrated campaign featuring their suite of online and mobile tools. We developed the print, website and mobile website. The mobile site featured dynamic video content viewable on the iPhone or any pda.

The application would allow users to choose a BMW model, place it in an environment using their camera, send the image to a friend and find the nearest BMW dealer to them.

Initially the client asked our team to concept a video that would simply state BMW was giving away a golf trip and a chance to win an X5. What we developed is a concept that used the page as a golf course and used pinball sounds as our audio to heighten the sense of fun. Once completed the client requested an additional login interstitial for their homepage.

The site would be the hub of the Das Pulse experience. Our community could interact with one another, access content, learn about giveaways and explore the all new 2010 Jetta. QR codes could be downloaded, sent to friends and fed into user's social media. My initial design and use of the codes as a theme was carried over to all of our print, DR and online materials.

The client requested a simple landing page to showcase the Aetna and Magic Johnson partnership. What we developed was an engaging community where users can experience health related material in a fun way. Our team designed, illustrated, animated and developed the site completely in house. This update is setting us up for the incorporation of community tools which will include social media integration, games and Magic Johnson giveaways.

The design and concept of this campaign presents a unique perspective for Aetna as the stories focus on employees whose "service makes a difference". We worked with photographer Paul Aresu to develop the photography style and push the design further. The use of video and the unique quality of the campaign has resulted in one of the highest response rates for Aetna yet.

The Great American Pop Swap challenged people to swap water for sugary drinks. Our concept focused on water as hero and sugary drinks as villian. For the main content area we illustrated a world that users would explore to get the facts about the benefits of water and the perils of sugary drinks. Social media played a major part in the concept and would be a platform to share national Swap stories.

AetnaMedicare.com was recently selected as one of the best Medicare Advantage plan websites of 2010. We designed a clean and easy to use site with information and tools to explain the complexities of Medicare plans in a user focused simple way. The navigation, use of high contrast color and straight forward copy was done with the target audience of individuals 64+ years of age in mind. The plan comparison charts, DocFind tools and application process were developed after several rounds of user testing.

We created banners that delivered our Premier health insurance product benefits in a fun and engaging way. The Cube banner is one of our highest performing banners for 2009.

Working with Mattel we developed the 8 ball banner as a nostalgia piece for our target audience. Both units went outside the norm for this category and continue to perform well. They both serve as a springboard for future banner concepts for this and other clients.

Millsberry.com is the 5th highest trafficked kids website online. As a designer and surfer I took the opportunity to pitch the idea of an educational surfing game to our clients at General Mills. We designed, illustrated and developed the game entirely in house. Kai's Ultimate Surfari continues to be one of the most played games on Millberry.com today. I lead the IA, art directed and designed the game and wrote the front-end actionscript.

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With Studio T we developed a place where our users could get creative and design shirts to fit their unique style. Once their design is completed users can buy, sell or give them away. Once again we designed, illustrated and developed Studio T completely in house.

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With this unit we showcased the E*Trade Pro tool entirely in banner. Each unique set of tools is presented in a detailed and dynamic way. Our concepts included complete storyboards to help tell the story of E*Trade's unique products. I worked closely with our development team in meticulously recreating the tools in vector which were then imported into Flash and animated following my storyboards.

With the Wimbledon giveaway campaign we developed the concept of placing a typical American Football fan at Wimbledon. The Etiquette displayed by the fan is unusual, often boisterous, funny and typically American. We hired an illustration studio and voice-over artist to narrate our vignettes.

The Calendar banner included images and content fed dynamically into the unit which allowed users to get their unique Holiday travel plans started in banner.

This unit allowed users to build a custom bike and choose their favortie personality to take a ride. I art directed, designed and wrote the front-end actionscript for the unit. I worked with an outsourced studio to create the back-end actionscript and illustrations. We completed this unit in just 2 weeks.

For our Wild Wednesday campaign we developed an application which could be downloaded from the banner. I art directed, designed and wrote the actionscript for the banner campaign.

For the premiere of TLC's new show Miami Ink we wanted to introduce the cast. Here again I art directed, designed and wrote the actionscript for the banner campaign.

As President of a small design and marketing company here in NYC I wore many hats. One of which included the design and development of our company website. Dragon Cuts was patent pending technology which created the world's first digital mixtape. This was before the iPod, iPhone or iTunes existed. I lead pitches at labels such as Sony, Bad Boy Entertainment and Rawkus Records. Dragon Cuts and our showcase community site, Koolin.com were featured in Urb Magazine, Stealth Magazine and Purple Magazine's Liberation Style in France.